The Munchkin Book by James Lowder

Author:James Lowder
Language: eng
Format: epub
Publisher: BenBella Books, Inc.
Published: 2016-06-28T16:00:00+00:00

BEYOND THE DEMO

When I can, I like to follow up a demo with a little gift that will help the players remember what game they just sampled. Munchkin, of course, is famous for its promotional items. Cards are some of our most common and popular promo creations, and when they’re available, I slip our newest ones into any demo I run. We’ve done lots of other types of items over the years: T-shirts, coins, bookmarks, even cookies. As with the demos, it’s “practice makes perfect” with promotional gimmicks; each new item teaches us valuable lessons about how to make them work more effectively at conventions or trade shows. Some venues, for example, don’t appreciate it when you give away water labeled “magic potion” because it cuts into their concession sales. It’s also a bad idea to hand out stickers with your company’s name on them, because they’ll end up stuck all over the place and the maintenance staff will know precisely who to blame.

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